LO4: Understanding Target Audiance Research.

what is audience research?

audience research is where sa company will find out about key interests and characteristics about the audience the want to target their products at in order to create products which better appeal to these interests as well as assuring them a higher profit.

Who conducts audience research?

there are several different comans which conduct market research. These include:

• The NRS (National Readership Survey)

This company split the population into class bands ranging from A to E

People in the A band have the most disposable income while people in the E bad have practically none.

As well as this the NRS collect information on different types of people reading a product so that advertisements can be included into future products which will appeal to them.

• The BARB (Broadcasters Audience Research Board)

BARB collects data on the viewership of UK television

they cover 5 key questions

1. who is watching?
2. what are they watching?
3. when are they watching?
4. which screen are they watching on?
5. how did the content get to the screen?

At the time of me making my blog tese were the mst viewed prorammes on the BBC.

• The RAJAR (Radio Joint Audience Research)

RAJAR conduct reserch on rdio viewership scificly wo is listeig and when.

Primary VS secondary reaserch.

LO3: production techniques.and meaning

Mise en scene elements:

• Low/ High key lighting

• costumes
• acts and gestures
• props
• location
• iconography

When asked anything about narrative theory it is useful to remember about Levi Strauss theory on binary opposition. This theory would suggest that all stories can be condensed down to a Central conflict between two major elements.



Take three of these elements and apply the to the revinent.

Props:
The Revinents main characters often use weapons or equipment which is characteristic to their (Digetic) job roles within the time period in which the film is set.
for example at the beginning we see an ambush of native American warriors attacking the main cast of the film. verisimilitude is created by having the characers using bows and arrows and muskets as that these were the weapons hat would have Been used in a conflict of is type at the time.

Costumes:
The costume of Hugh Glass (The films protagonist) is used frequently to show how long he has been fighting for survival within the wideness. this is done by seeing the that the clothing in which he is wearing is becoming more and more ripped and worn which  gives the viewer an element of time.

Binary opposition
This theory is clear to see in The Revinent's narrative. for example here are examples of chisianity versus atheism(in Hugh Glass and John Fitzgerald), God versus evil(in the character of  Bridger) , Life versus death (in Hugh Glasses's desperate attempts to survive) and man versus nature in the bear attack scene)

production techniques create macro meanings and give the audience ideas about genre narrative and representation in the production



Use of tacking shots in The Revinent:

in the scene where Hugh Glass is on horse back fleeing from the native warriors thee is a tracking shot which connotes the speed at which the horse is travelling. This shot gives the audience a sense of the chaos of the situation as well as creating a scence of verissimillitude as that the shot utilises the camera shaking which would also reenforce codes and coventions of the revinents action gnra which relates to the viceral plesure aspect of Rick Altmans theory

Sound:
digeic sound comkes from the world of he film while non- digetic soud is added to create an emotive responce fom he audiance.

digetic:
Footsteps
dialogue


non-digetic:
narator
insidental music
motifs


The Revinent uses several ideas of digetic sounds such as different modes of address with the dialouge. one example of this would be the "God is a squirrel" Monologue from John Fitzgerald where the character gives a much harsher tone to the child who he is in the company of. This creates verisimilitude as that the character is supposed to be angry an tied at this point in the story.

LO4: Audiances.

Companies which collate data:

NRS: (National readership survey)

• The NRS collect data on people who read certain texts such as magazines.
• They organise this data and sell it to companies so that they can see what their main audience is and try to appeal to them more.

RAJAR:  (Radio Joint audience research.)

• RAJAR collects data on the listener ship of particular radio stations.
• they do this by giving people diary's and counting 5 minutes as somebody listening to the radio station.

BARB: (Broadcaster audiance research board)

• Barb find the amount of people who watch programes on telivision.

What must I  do for this section of the exam?

For this art of the exam i must analyse collated information that is provided within the paper