LO4: undersrand the target audiances of media products.

starter:

• Demographic.

A demographic is a group in which the mass audiance is seperated into. the people within the group will likely share key characteristics with each other (making them an ideal target audiance)

• conglomerate.

A large media organisation which owns other smaller companies (subsidiaries)

• Horizontal integration.

Where a conglomerate markets its products across its subsidiary.

• Audience.

People who use media product.

• independent.

A media company (usually only operating in one sector) who own no subsidiaries and are not owned by a conglomerate.

• niche.

A Product which has a small target audience would be niche.

• mass.

A Product which has a large target audience would be niche.

John Hartley (1987)

all media products have an 'invisable fictions' before they are made.

Ien Ang (1991)

all media products have an 'imaginary entity' in mind for the product which they are going to produce.

The Revenant target audience.

• ABC1 65%- as that they would have to have a keen interest in both history and artistic cinema to understand the complex narrative which ‘The Revenant’ showcases. Alternatively however they could just be watching the film for the action sequences without really understanding the context.

• Male 80% - As that the cast is overwhelmingly male therefore a male audience would be much more likely to identify with the characters and their narratives.

• 15- 50